Postcard from Barbados: British buyers continue to dominate the market as new luxury standards evolve
August 2, 2024 Reading Time: 10 minutes
Daniel Evelyn of Chestertons Barbados shares insights into the Caribbean island's 'evolving buyer preferences and favourable market conditions.'
The residential real estate market in Barbados is currently characterised by nuanced dynamics and global trends, presenting growing opportunities amidst evolving buyer preferences and favourable market conditions, writes Daniel Evelyn, Managing Director & Head of Sales at Chestertons Barbados.In terms of pricing trends, properties priced below $750,000 are in very high demand, leading to a shortage of stock within this range. Conversely, there is an oversupply of properties priced at US$5 million and above, resulting in the need for realistic pricing strategies by sellers.
The good news is properties valued over $15 million have seen increasing interest from international ultra-high-net-worth individuals seeking the most exclusive properties on the island. Buyer preferences are leaning towards traditional architectural styles, often complemented by modern amenities such as smart home technologies, solar installations, generator backups and water storage facilities. These features are becoming increasingly standard in new developments, catering to a discerning global buyer looking for sustainable credentials. At the top end of the market, secluded homes with privacy, beach access and excellent amenities such as spa, pool, gym and lots of natural materials are a must-have.

The recent global spotlight brought by the success of the Cricket World Cup has yet to significantly impact real estate enquiries in Barbados. However, there is anticipation that interest from non-nationals will increase post-tournament, underscoring Barbados’ appeal as both a lifestyle and investment destination.
Key neighbourhoods highly sought after by savvy buyers include St. James and St. Peter parishes. Established areas like Sandy Lane Estate and Sunset Crest have witnessed notable price increases, reflecting their enduring appeal. Additionally, neighbourhoods such as Gibbs and Mullins in St. Peter are gaining traction, bolstered by the ongoing revitalisation of nearby Speightstown. The Batts Rock area in central St. James is also emerging as a hotspot for new developments, diversifying housing options beyond the
raditionally saturated central areas.
British buyers continue to dominate the market, attracted by Barbados’ favourable time zone, proximity to major US cities like New York and Miami, and its unrivalled quality of life. There is also a growing presence of American and Canadian purchasers, many of whom are opting to work remotely from the island.
Recent policy changes, including relaxed exchange control approvals and revisions to zoning regulations, aim to enhance Barbados’ attractiveness as an investment destination. Updates in town planning regulations allowing for taller developments in specific areas aim to accommodate evolving market demands and stimulate growth in targeted sectors.
Barbados’ real estate market offers a dynamic mix of opportunities amidst changing market conditions and evolving buyer preferences. With its unique blend of Caribbean charm, modern amenities, and strategic policy adjustments, Barbados remains a compelling choice for discerning investors and lifestyle seekers alike.