Payal Rajpoot

About Me

5 years ago, I started out as just a Content Writer, turned SEO Content Writer during my first internship, and kept honing my skills in SEO for next 2 years. After exploring over 15 niches, I eventually realized my true calling. And about a year ago, I made the decision to focus on my expertise as a B2B SaaS Content Writer, delivering high-quality SEO content. It has been an enriching experience, and I look forward to continuing to create valuable content that drives results and meets the needs of businesses in the SaaS industry.

Areas of Expertise

Content Writer

Experienced SEO and content strategist with a strong background in crafting data-driven, engaging, and SEO-optimised copy for digital platforms. Skilled at aligning content with business goals to increase visibility, drive traffic, and convert readers into customers.

Professional Background

SEO & Content Strategist at Chestertons MENA, Chestertons MENA 2025 - present -Led content development across web, search, and social channels, enhancing Chestertons MENA’s brand visibility in the UAE real estate market. - Conceptualised and wrote copy for Google Ads campaigns, focusing on lead generation and high-converting messaging. - Managed and curated content for Chestertons’ LinkedIn profile, building executive presence and driving thought leadership. - Produced end-to-end content for premium events, including Chestertons’ commercial real estate conference, ensuring consistent tone and strategic positioning. - Authored internal brand materials, Created content for Google Ads, LinkedIn, Instagram, and internal brand assets including the company profile, coffee table book, and sales collateral for the commercial team.

Education & Certifications

Education

Bachelor of Arts - BA, Communication & Media Studies J.C. Bose University of Science and Technology, YMCA, 2023

Articles by Payal Rajpoot

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Commercial

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Etihad Rail: Strategic Real Estate Investment in Dubai’s Next Growth Phase

Commercial

October 21, 2025

Etihad Rail: Strategic Real Estate Investment in Dubai’s Next Growth Phase

Etihad Rail is reshaping Dubai’s property investment. Explore how connectivity, industrial demand, and strategic station locations can deliver growth in Dubai South, Al Jaddaf, and Al Furjan.

5 min read

Understanding Dubai’s Warehouse Investment Landscape

Commercial

October 21, 2025

Understanding Dubai’s Warehouse Investment Landscape

Explore how Dubai’s booming e-commerce sector, advanced automation, and major infrastructure projects are transforming its warehouse investment landscape, offering investors stable, high-yield opportunities in Grade A logistics spaces.

5 min read

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